Folks, once again we are discussing on issues related to Blogger / Blogspot. This time, it is none other than SEO technique for BlogSpot or Blogger. There are lot of bloggers who has just started their online blogging career and they found it absolutely difficult to get their blog ranked on google. Well, it is nothing to be disappointed for now, because we are going to learn some very basic but effective SEO tips for Blogspot which might help you to get your blog optimized at decent standard.
As you all know, Google Blogger is free and easy to use web publishing tool. Many bloggers initially use Blogger and then Migrate to WordPress complaining about various issues. But that is a differnet issue, which we will try to figure out at later times. For now, we have already discussed this in our previous post with the little effort we can make Blogger posts SEO friendly and an effective free medium for online business. So here I have collected some search engine optimization (SEO) tips for Blogspot blogs arranged in no order.
BlogSpot SEO: Useful Tips and Tricks to optimize it well
When we talk about SEO, very first thing which you need to keep in mind is: We can control on site and off site SEO. On Page SEO is covered by you which includes article quality, how well it’s optimized for Keyword and meta value for that article. No need, to feel furious or lost with above SEO terminology, as below mentioned guide will help you to learn every basic and make your Blogger blog more search engine friendly.
Provide good title, description, and footer text
The title, footer, and description plays an important role in search engine optimization of every blog. If you are targeting, some keywords make sure that you included those keywords in the above-mentioned locations.
Format Blogger post URL link
Permalink plays a great role in search engine ranking of your post. There are few rules which everyone should follow for Blogspot permalinks which are discussed below:
- Keep the number of characters in post title to 50
- Remove Stop Words from permalink (Ex: A, An, The)
While writing a blog post, you have the option to edit the permalink. Simply use it to edit your permalink and remove the stop words. A good idea is just to use Keywords in your permalink. (Don’t make it look spammy). While writing the blog post, you get the option in your right panel to keep it automatic permalink or manual permalink. Simply select manual permalink and edit it according to your wish.
Check this screenshot for example:
Blogspot proper labels and related posts
Label adds to the keyword density of the post. Labels should be widened rather than putting them into the single narrow category.I will explain this point by an example. Consider a situation when you are posting about Google Chrome and putting them into label Windows software’s or browser. Here you will miss keywords like Chrome browser, Google chrome, etc. which would otherwise add to the keyword density of the whole post. Labels also affect related posts widgets in Blogger.And if there are so many posts tagged with similar labels, it would affect the arrangement of articles in related posts.
Maintain the keyword density
Keyword density is an important aspect for better ranking. Too less will lead to less ranking and stuffing your Keyword will lead to over optimization. I usually maintain a ratio of 2%/post. Though, you can pick keyword density for your Blogpost SEO, account to one which works for you. Publish articles in relevance to post title and include necessary keywords in the post. Never stuff keywords to manipulate search engines. But after finish writing, you can analyze the whole post to find out suitable locations where the keywords can be safely inserted without distracting readers.
Format Blogger post title
When we talk about BlogSpot SEO, post title plays a major role. Blogger post title is usually followed by home page title. Have a look at the image shown below.
Here the post title should be “city of (long-distance ) Love! “. But the title is included in the home page title ” Still in Berlin “, and this would harm the SEO friendliness of the article title. Here is how to fix this. Go to Blogger edit HTML > find out code section
<title><data:blog.pagetitle/></title>
and replace it with
<b:if cond= 'data:blog.pageType == "index"'><title><data:blog.title/></title><b:else/><title><data:blog.pageName/></title></b:if>
Now the individual pages will have post title itself.
Format Blogspot images for SEO
We have already shared a detailed article on Image optimization for SEO and basis of optimization your image on BlogSpot is by adding alt tag and title tags in every image. In WordPress, this could be easily achieved by using plugins but in BlogSpot, this needs to be done manually. You should insert them manually after uploading each image.
Provide meta tags
Meta tags are generated HTML tags used by search engines to identify the title, description, and other details of a URL. They don’t have much influence on search as they were before, but would make a slight impact on targeted keywords.
Nofollow external links
Nofollow is an HTML attribute specified on hyperlinks to block search engine advantage of external links in a website. In Blogger, you can select HTML section of the post window and add rel=”nofollow” attribute just after URL to prevent search engines from crawling a particular link.
Format comment section
The Comment section should be no-followed and moderated to avoid spam comments. Try to include the post keywords when you are replying to reader comments. This would also add up to the total keyword density of the post. Since Google have integrated Google plus comment form with BlogSpot, I highly recommend you to enable it. This will ensure that you get higher social media interaction and share for your post.
I hope this guide will give you a much better idea about BlogSpot SEO, it might take a little time to get these tips implemented. As Google kept changing its search engine algorithms from time to time, you will have to be a bit patient while these changes do their work.
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